Primo Prime lenses

"LAY THE FAVORITE" IN THEATERS

Beth (Rebecca Hall) falls into the world of professional gambling in Vegas, where she starts working as a cocktail waitress in hopes of making fast cash.

Directed by Stephen Frears. Photographed by Michael McDonough with Sony F35s and Primo Primes & Zooms.

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"WORLD WAR Z" TRAILER

Don't miss the trailer for the highly anticipated "World War Z".

Directed by Marc Forster in a multi-country shoot. Photographed by Academy Award winner Robert Richardson, ASC with Arri Alexas, Panavision Primo Primes & Zooms. In theaters 2013.

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KATE HUDSON IN "A LITTLE BIT OF HEAVEN"

An irreverent young woman who uses her humor to prevent matters from getting serious has a life-changing visit with her doctor.

Directed by Nicole Kassell and starring Kate Hudson, Kathy Bates and Peter Dinklage.  

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ZAC EFRON STARS IN "THE LUCKY ONE"

Director of photography ALAR KIVILO and director SCOTT HICKS during the filming of Warner Bros. Pictures' and Village Roadshow Pictures' romantic drama "THE LUCKY ONE," a Warner Bros. Pictures release. Photo by Patti Perret.

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"THE CABIN IN THE WOODS" IN THEATERS

Joss Whedon (Co-writer/Producer, left) and Drew Goddard (Co-writer/Director, right) on the set of THE CABIN IN THE WOODS. Photo credit: Diyah Pera

Fan favorites Joss Whedon and Drew Goddard team up for the mind blowing horror film "The Cabin in the Woods".  

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YOUR FAVORITE CHARACTERS RETURN IN "AMERICAN REUNION"

A decade after "American Pie" launched a comedy legend, the characters return home for their high school reunion in "American Reunion".

Directed by Jon Hurwitz and Hayden Schlossberg.  Cinematography by Daryn Okada, ASC using Panavision Platinums and Primo Primes & Zooms.

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