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LEE Filters expands LEE Direct e-commerce platform to Canada

LEE Direct Canada serves creatives across Canada with easy access to LEE Filters products, informational resources and more.

TORONTO (February 27, 2024)LEE Filters, a leading manufacturer of high-quality lighting gels and photographic filters and a member of the Panavision family of brands, has launched LEE Direct Canada, a direct-to-consumer e-commerce platform to service the Canada market. Customers across Canada can now take advantage of direct access to LEE Filters’ renowned lighting and photography products, with fast delivery directly to their homes or workplaces.

LEE Direct Canada builds on the earlier successful launches of LEE Direct UK and LEE Direct US, providing a cohesive, seamless shopping experience for customers across LEE’s three primary markets. The LEE Direct websites make it easy for creatives to purchase LEE Filters lighting packs, lens filters, filter kits, accessories and more, including the recently introduced LEE Compact 2-foot lighting gel and diffusion rolls and LEE100 Deluxe Kit+. LEE Direct will also be the home for future LEE Filters exclusives.

Like its sister sites in the UK and US, LEE Direct Canada offers a one-stop shop when looking to buy or learn about LEE Filters products, backed with expert customer support. LEE Filters representatives are available to respond to technical queries and product questions and provide general support for customers, helping them find exactly what they need to meet their creative and technical needs.

LEE Direct Canada marks an exciting new chapter for LEE Filters Canada, which opened its doors in 2021 to provide local support to the Canada market, offering a comprehensive inventory out of its distribution centre in Toronto. “The launch of LEE Direct Canada further expands how we can connect with and serve customers,” said Colin Sangster, country manager for LEE Filters Canada. “Not everyone has ready access to a local camera shop, but with LEE Direct Canada, customers coast to coast can find what they need with a frictionless experience.

“LEE Direct Canada is also a place where photographers, filmmakers, lighting designers and hobbyists can discover and learn about useful tools of the trade, get answers to their questions from our customer-service reps, and share feedback that can help guide future product innovations,” Sangster added. “We’re thrilled to be able to make these direct connections and further serve the image-making community.”

The LEE Direct Canada website is up and running and fulfilling orders. Through the website, image makers can create an account to stay updated on the latest offerings from LEE Direct Canada, including product announcements, promotions, and exciting exclusives only available through LEE Direct. To learn more and make a purchase, visit