Kimberlee Alexander joins Panavision Vancouver as Director of Sales and Market Development
VANCOUVER, British Columbia (6 May, 2026) – Panavision, a market-leading provider of production solutions for the global entertainment industry, has announced that Kimberlee Alexander is joining the company’s Vancouver office as Director of Sales and Market Development. Reporting to Johanna Gravelle, Managing Director of Panavision Canada, Alexander will focus on growing new business and building and sustaining long-term industry relationships, including supporting the activation of sponsorship and partnership opportunities within the British Columbia industry.
With more than 20 years of experience driving revenue and overseeing strategic partnerships, Alexander brings established relationships across the British Columbia and North American film and television industry. Through her leadership roles in studio operations and post production — including as Vice President of Sales and Marketing for Vancouver Film Studios and Head of Sales and Marketing for Umedia VFX — she has honed her skills for aligning technical capabilities with creative intent. She has worked closely with producers, production managers, and other key production stakeholders, earning a reputation for operational excellence and long-term client loyalty. She is also a member of Screen BC, which represents stakeholders throughout the province, promoting British Columbia as a leading filming destination.
“I am thrilled to welcome Kim to the Panavision team and to work closely with her,” said Gravelle. “Kim brings a unique and valuable perspective to this new role. Our industry is evolving rapidly, and it is essential that we evolve with it. Kim’s experience and leadership will be instrumental as we navigate this shifting landscape.”
Sherri Potter, Panavision’s Chief Revenue Officer, adds, “Kim’s expertise will be vital to Panavision’s continued growth in British Columbia. Her strong relationships, leadership skills, passion for fostering brand growth and knowledge of the industry all make her an invaluable addition to our Vancouver team.”
“Panavision is known around the world for excellence and innovation, and I’m so excited to help build on that legacy within British Columbia’s film and television industry,” said Alexander. “This province is home to a vibrant filmmaking community, and Vancouver is a world-class production hub. I look forward to working closely with that community to reinforce Panavision’s commitment to their creative visions as we all navigate the industry’s evolving landscape together.”
Panavision Vancouver supports filmmakers working in feature films, television series, commercials and more, providing world-class service, technical and creative collaboration, and access to Panavision’s renowned camera and optics rental inventory. Recent projects serviced by Panavision Vancouver include the new Netflix feature Remarkably Bright Creatures, the 20th Century Studios production Mike & Nick & Nick & Alice, the Searchlight Pictures release In the Blink of an Eye, and A24’s The Smashing Machine.