March 31, 2010—Woodland HillsCalif. - Panavision Inc., the worldwide market leader in the design, manufacture and rental of digital and film camera systems for production of motion pictures, television, commercials and music videos, has launched PANASCOUT™, the first location scout application for the iPhone.

“We are pleased to offer filmmakers a unique and cost-effective application that supports the specific needs of users within our industry,” said John Buccola, Chief 
Information Officer, Panavision Inc. “Leveraging the capabilities of the iPhone, with 
Panavision’s years of service in the film industry, has resulted in a fantastic new tool for 

PANASCOUT™ for iPhone simulates the cinematographer’s viewpoint from a 
professional cinema camera. The intuitive workflow allows filmmakers to capture the 
cinematic qualities of any location and record the true metadata including GPS, compass 
heading, date/time, voice notes and a sunrise/sunset readout for your present location. 
Photos can be framed in true widescreen 2.40 (anamorphic), 1.85 (Super 35mm), 1.78 
(16x9 HD) and 1.33 (4x3) aspect ratios with PANAFRAME™. PANASCOUT™ allows 
you to upload directly to Final Cut with Final Cut Server, MobileMe, SmugMug or e-
mail directly to colleagues.  Users can also find Panavision suppliers anywhere in the world, purchase Panavision apparel through the Panastore®, review the complete Panavision equipment reference library in the technical center, or visit the online screening room in the media center.

PANASCOUT™ is now available for $9.99 USD and can be purchased through 
iTunes. Follow us live on Twitter @panascout. For more information, visit www.panascout.com