Cinematographers Bring Movielike Magic to Commercials

In advertising, image is everything. In today’s competitive commercial production world, cinematographers are always looking for an edge. The buzzword is often “cinematic,” and with the extremely high quality of television content, a spot must measure up or be lost in the shuffle. Makers of television content – both narrative projects and commercials – are turning to vintage glass and widescreen aspect ratios to lend their images the epic sweep of classic films.

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Panavision is Kramer Morgenthau’s Go-To Resource for HBO’s Fahrenheit 451

HBO’s Fahrenheit 451 is a modernization of the classic Ray Bradbury book about a dystopian future of thought control and book burning by the big brother Ministry that stars Michael B. Jordan as a firefighter, who is doing more burning than extinguishing but begins to question authority and eventually rebels. The HBO film also stars Michael Shannon and Sofia Boutella. The film makes its television debut on HBO on May 19.

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Joe Collins Gets a Feel for the Millennium DXL on Instinct

The dapper, bookish Dr. Dylan Reinhart is a professor these days, but it's his former life as a CIA operative specializing in criminal behavior that interests the NYPD. Streetwise detective Lizzie Needham coaxes him out of retirement, hoping the professor's instincts will help her track a serial killer on the loose in New York. Alan Cumming and Bojana Novakovic star in the CBS mid-season series Instinct, which is based on the James Patterson bestseller formerly known as Murder Games.

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Cinematographer Experiences Shooting with the Panavision Millennium DXL

Intrigued by the possibilities of Panavision’s Millennium DXL, many talented filmmakers worldwide are choosing the camera for feature, television and commercials projects. With its unique Panavision build, DXL offers cinematographers the chance to take advantage of an 8K HDR large-format sensor, combined with Light Iron Color and an ergonomic, lightweight form factor.

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